Cumberland County Fair Billboard

Purpose

These advertisements ran on billboards in the Cumberland County area

Audience

Cumberland County residents and visitors interested in attending the county fair

Process

In the process of designing these advertisements, I:

·      Determined the specs required for the billboard.

·      Examined previous marketing materials to stay within the fair’s brand and the style of that particular       year.

·      Brainstormed and drafted several designs.

·      Presented draft to marketing director and fair director.

·      Made edits as needed.