Thank-You Ad for the Crown Coliseum

Purpose

This ad ran in the local newspaper at the end of a season of events for the Crown Complex in Fayetteville, NC. The purpose was to thank our fans and to celebrate our lineup of events during the year.

Audience

Readers of the Fayetteville Observer who attended or are interested in attending shows at the Crown Coliseum

Process

In the process of designing this ad, I

·      Obtained ad specs from the newspaper.

·      Compiled a full list of the year’s events using the venue’s records.

·      Consulted with the box office to determine which events were considered sold out.

·      Brainstormed and drafted several designs.

·      Presented draft to marketing director.

·      Made edits as needed.